Mindful Representation

Hello Kids Swag Fam!


Owner and founder Kim West here :)

black mom woman with daughter girl natural hair swim


Kids Swag is so important to me because it embodies a key principle of how I live and how I parent - #MindfulRepresentation. 

This is a term I recently coined after years of trying to explain Kids Swag in casual conversations, in emails and formal submissions.

What it means is Kids Swag is not about any one product it's about a shift in mindset, it's a lifestyle that is focused on helping you be inclusive and celebrate yourself and others.

It's the idea that it's not about what you purchase but it's about the purposeful action you take to ensure your child and even your life is enriched with positive representation of all kinds whether that be gender, race, religion etc..

It is the idea that if we are truly  going to  take purposeful action it's going to take mindfulness to ensure your physical space is reflective of this belief. 

I think of Representation Matters as the awareness campaign and Mindful Representation as the call to action.

I call on you, the Kids Swag community, to share your stories and tag me in your examples of Mindful Representation. There are so many ways that this term can be embodied and we learn best from seeing examples.

black girl swimming natural hair swim cap


 Pictured here is one of many examples of my Mindfulness. Kiera (my daughter and the inspiration behind Kids Swag) went on a school trip. black girl natural hair swim

She went from swimming to mini golf without a second thought about her hair.

black girl natural hair playing golf


In the coming weeks and months I look forward to sharing with you more stories and I look forward to hearing your stories

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