Mindful Representation

Hello Kids Swag Fam!


Owner and founder Kim West here :)

black mom woman with daughter girl natural hair swim


Kids Swag is so important to me because it embodies a key principle of how I live and how I parent - #MindfulRepresentation. 

This is a term I recently coined after years of trying to explain Kids Swag in casual conversations, in emails and formal submissions.

What it means is Kids Swag is not about any one product it's about a shift in mindset, it's a lifestyle that is focused on helping you be inclusive and celebrate yourself and others.

It's the idea that it's not about what you purchase but it's about the purposeful action you take to ensure your child and even your life is enriched with positive representation of all kinds whether that be gender, race, religion etc..

It is the idea that if we are truly  going to  take purposeful action it's going to take mindfulness to ensure your physical space is reflective of this belief. 

I think of Representation Matters as the awareness campaign and Mindful Representation as the call to action.

What is it exactly? The idea behind Mindful Representation is being intentional about the images and experiences that your child engages in to gain a greater sense of self and an appreciation of others. 

Why is it important? Did you realize that as early as 3 years old, kids are classifying people based on their appearances? (Source: The Atlantic) Want to know more about the importance of visuals from 0-7? Check out this Instagram post by The Conscious Kid

I call on you, the Kids Swag community, to share your stories and tag me in your examples of Mindful Representation. There are so many ways that this term can be embodied and we learn best from seeing examples.

black girl swimming natural hair swim cap


 Pictured here is one of many examples of my Mindful Representation. Kiera (my daughter and the inspiration behind Kids Swag) went on a school trip. black girl natural hair swim

She went swimming wearing a cute swim suit (sorry its no longer available)  that reflected her beauty and wore a swim cap specially made to protect Afro textured hair.


Because of the Swimma Cap she confidently could engage in all the activities of her peers without worry about her hair. 

black girl natural hair playing golf


Interested in learning more about Mindful Representation - Follow KIDS SWAG on Instagram for the latest and check out our Instagram Story Mindful Representation

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