The Kids Store Dedicated to Black Representation
KIDS SWAG partners with amazing black-owned brands from around the world to offer one stop shopping of premium accessories and toys that embody our core principle: Mindful Representation. Our goal is to be your resource in Raising Confident Kids that Appreciate Difference.
Our Story
A Mother's Love
KIDS SWAG is not about any one product. It's a movement to make representation the norm. I was inspired by my girls and quickly realized I wasn't alone in developing a world for my girls that made them feel like they're equal members of society and their heritage, features and culture is something to be celebrated!!
KIDS SWAG IN THE NEWS
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Swim All Year Long
Swimma Caps
Swimma Caps were created by a loving mother in South Africa to protect and fully cover large volume natural hair: Locs, Braids, Afro, Curly Styles and Weaves.
Normalizing Represenation
Get The Guide
Our goal is to be a resource. This guide is your starting point in learning more about the tools and resources available to diversify your child's world and celebrate difference!
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