Imani Doll

The Kids Store Dedicated to Black Representation

KIDS SWAG partners with amazing black-owned brands from around the world to offer one stop shopping of premium accessories and toys that embody our core principle: Mindful Representation.  Our goal is to be your resource in Raising Confident Kids that Appreciate Difference.  

Our Story

A Mother's Love

KIDS SWAG is not about any one product. It's a movement to make representation the norm. I was inspired by my girls and quickly realized I wasn't alone in developing a world for my girls that made them feel like they're equal members of society and their heritage, features and culture is something to be celebrated!!

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Swimma Goggles Tots Afro Swimma Cap Kids Afro MIDI Swimma Cap Kids Afro Swimma Cap Kids Swimma Shower Caps

Swim All Year Long

Swimma Caps

Swimma Caps were created by a loving mother in South Africa to protect and fully cover large volume natural hair: Locs, Braids, Afro, Curly Styles and Weaves.

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Normalizing Represenation

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Kids Swag Gift Card
Kids Swag Gift Card
Kids Swag Gift Card
Kids Swag Gift Card
Kids Swag Gift Card
Kids Swag Gift Card

Kids Swag Gift Card

Regular price $5.00 CAD

Shopping for someone else but not sure what to give them? Give them the gift of choice with a Kids Swag gift card.

Gift cards are delivered by email and contain instructions to redeem them at checkout. Our gift cards have no additional processing fees.