Inspiring Confidence Through Representation.

KIDS SWAG is an online marketplace of amazing brands that embody our core principle: Mindful Representation.  Our goal is to be your resource in Raising Confident Kids that Love Themselves and Appreciate Difference.  

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Swim All Year Long

Swimma Caps

Swimma Caps were created by a loving mother in South Africa to protect and fully cover large volume natural hair: Locs, Braids, Afro, Curly Styles and Weaves.

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Our Story

A Mother's Love

KIDS SWAG is not about any one product. It's a movement to make representation the norm. I was inspired by my girls and quickly realized I wasn't alone in developing a world for my girls that made them feel like they're equal members of society and their heritage, features and culture is something to be celebrated!!

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Mindful Representation

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