Who's on Your List?

Wrap Up their gift with Clarence Claus

Don't Forget the Cookies

We have over 10 different styles

Inspiring Confidence Through Representation.

KIDS SWAG exist to make it EASY for you to purchase products with positive black images. Join us as we make representation the norm.  Read more here 

Holiday Greeting Cards Clarence Claus™ Close Up Gift Wrap Clarence Claus™ Gift Wrap Giftwrap Sheet Clarence Claus™ Dots Gift Wrap

The Holidays Are Here!

Shop Our Gift Guides

We've got everyone on your list covered. Exciting new products now in stock and amazing wrapping paper and gift cards to make your loved ones feel extra special

Gift Guides See What's New
KIDS AFRO SWIMMA CAP Adult AFRO SWIMMA CAP - MIDI Adult - AFRO SWIMMA CAP - REGULAR Adult - AFRO SWIMMA CAP - SUPERLARGE TOTS-  AFRO SWIMMA CAP -  BLACK

Swim All Year Long

Swimma Caps

Swimma Caps were created by a loving mother in South Africa to protect and fully cover large volume natural hair: Locs, Braids, Afro, Curly Styles and Weaves.

Shop Swimma Shop Bonnets

Our Story

A Mother's Love

KIDS SWAG is not about any one product. It's a movement to make representation the norm. I was inspired by my girls and quickly realized I wasn't alone in developing a world for my girls that made them feel like they're equal members of society and their heritage, features and culture is something to be celebrated!!

Learn More
A++ Student T-Shirt - Boy BRILLIANT GIRL T-SHIRT (Tank Top) SUPER ME - Boy T-Shirt Lela Long Sleeve T-shirt SUPER ME - Girl T-Shirt

Tees

Wearable Affirmations

Our T-shirt collection spans baby to adults and the majority are made right here in Canada!

Shop Tees
Nana Yaa Nana Nehanda Nana Kuti Nana Makeba

Brand new

Nana Dolls

Nana means Queen in West Africa, Ghana. These beloved dolls have finally made their debut in Canada!

Shop Nana Dolls Shop Toys

Reward'um

Re-stickable Visual Schedule for Kids

Customer Love

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